Selling Ikat online - and associating it with Uzbekistan
This screenshot was taken on the webpage of an online shop, called 'Ethnostalgic', on the popular e-commerce platform Etsy. On this platform, shops from all over the world are given the possibility to sell their products to far away customers and communicate with them. The products on sale on the platform are often handmade or locally made, and these qualities are usually remarked in their descriptions in order to increase their value. With this sale model, Etsy has established itself has a successful platform for the trading of local products.
